Market research and positioning
Understand the customer, competition, and market. Identify where your business can compete.
What do you need to build your company?
We help founders understand the opportunity, shape the business, develop products, and prepare for growth. You can engage us for a specific need or get support across several stages of building the company.
01 — Strategy
Understand the market before you invest in the idea.
Before building, you need to know who the customer is, what problem you’re solving, what alternatives already exist, and whether the opportunity makes sense. We help you answer those questions and decide what to do next.
Product strategy
Decide what to build first, why it matters, and which features can wait.
Company setup and foundations
Work through the practical foundations of setting up a company, including business structure, ownership planning, and compliance considerations.
Duration4–8 weeks
FormatRemote or on-site in Abuja
Who it's forFounders with an idea or early prototype who need to understand the opportunity before committing to build
02 — Brand & Business Design
Make it clear what your company does.
A good idea can still be difficult to understand. We help you explain what the company does, what it offers, who it’s for, and why people should choose it.
Brand identity and voice
Create a consistent identity and way of communicating across your website, materials, and customer interactions.
Your offer and pricing
Turn what you do into an offer people can understand, compare, and buy.
Company story and messaging
Explain the reason behind the business and communicate it consistently to customers, potential investors, and future team members.
Duration3–6 weeks
IncludesWorkshops and design reviews
Who it's forFounders preparing to launch or raise funding who need a clear business identity and message
03 — Product
Build the product and a business that can run it.
Developing a product is one part of the work. Your team also needs clear priorities, useful workflows, and a way to deliver consistently.
Product direction
Decide what to build, guide product discovery, and help your team focus on the right priorities.
Business systems
Create simple ways to plan work, make decisions, track progress, and coordinate your team.
Product build and delivery
Get hands-on support with workflows, tools, and delivery as your team works toward its first version or next milestone.
Duration2–3 months
FormatEmbedded support with weekly founder check-ins
Who it's forTeams of 2–10 that have validated their idea and need help building the first version and organising how the team works
04 — Growth
Get your business in front of the right people.
A launch needs more than an announcement. You need to know who you’re reaching, what you’re telling them, where you’ll reach them, and how you’ll learn from the response.
Launch planning
Plan the steps leading up to launch, the announcement, and how you’ll reach your first audience.
Go-to-market strategy
Choose suitable channels, shape your messaging, and plan how to turn interest into customers.
Ongoing advisory
Get an outside perspective on important business decisions, growth plans, and the challenges that come with running a company.
Duration4-week launch sprint, with ongoing advisory available afterwards
Who it's forFounders preparing to launch within 4–8 weeks who want a clear plan rather than a last-minute rush
OutcomeA launch plan you can run, and a partner available afterwards
Not sure which service you need?
Start with a conversation about your business, or use the AI Founder Assessment to explore your strengths, experience, business idea, and areas where you may need support. If you know what you need, book a consultation. If you’re still working out where to start, begin with the assessment.
Book a Consultation → Take the AI Founder AssessmentStay in touch
Follow Stulworth Consult for thoughts on company-building, strategy, and the operating rhythm of early-stage ventures.